RAD Holiday Homes Rental on SCALE Middle East 2024

Margarita Nazarova participated in a panel discussion at SCALE Middle East 2024

On October 9-10, 2024, a landmark event took place at the Hilton Palm Jumeirah in Dubai—the SCALE Middle East 2024 conference, gathering leading experts, entrepreneurs, and investors in the short-term rental sector. During the event, Margarita Nazarova, Managing Director of RAD Holiday Homes, took part in a panel discussion on "The Latest Technologies in Property Management."

During the discussion, Margarita shared valuable insights on the implementation of Property Management Systems (PMS). She highlighted key differences between existing systems and provided recommendations for their selection and configuration. In the context of rapid technological advancement, the importance of effective property management cannot be overstated, which sparked lively interest among the conference attendees.

One of the main topics of discussion was pricing. Currently, existing systems do not always meet market participants' needs, making it essential to develop them further. Dynamic pricing in short-term rentals is becoming a key factor in successful management, allowing adaptation to demand fluctuations and competitive pricing. Margarita emphasized that investing in more flexible and adaptive pricing systems is crucial for enhancing profitability and attracting clients.

Other topics included the implementation of neural networks and the need to expand the functionality of booking systems, which is particularly relevant for the holiday homes segment. These innovations open new horizons for optimizing property management processes and improving customer service quality.

SCALE Middle East 2024 served as an important platform for exchanging experiences and ideas in the field of investment property management. Conference participants not only gained access to expert opinions but also actively engaged in discussions and established new business connections. This facilitated the creation of new partnerships and the exchange of ideas that will undoubtedly influence the sector's development in the region.

Thus, the event underscores the importance of innovative solutions in property management and demonstrates professionals' commitment to growth and adaptation in a rapidly changing market.